We’re excited to announce an addition to our shop-by-lake program to include expanded incentives for content creators that post fishing reports on Omnia lake pages.
We’re in the business of helping anglers find the right gear to be successful on the water to make the sport of fishing better. We already sort our massive tackle and gear selection based on the time of year, species, patterns, and unique characteristics of a lake like clarity, structure, depth forage. Many times, this results in us suggesting top techniques for each species in the season and a category-by-category breakdown of products that match. Products are refined by other characteristics like clarity to influence specific colors. Bass Utopia content add context and additional suggestions.
Fishing reports filed by Omnia customers on specific lakes take the place of product reviews and further refine the output to rank brands and products mentioned. These feedback loops are constantly refining the recommended products on each lake page. Omnia is the only the only company with location-based organization to support this type of content creator and shopping experience at the lake level. Now, we’re expanding our incentives to help fishing report creators earn each time the reports they generate result in a sale.
Advanced and upcoming anglers indicate tackle that is working on their lakes, while more novice anglers use the information to make tackle selections. Omnia ships the products out fast! Most importantly, anglers that file fishing reports can earn free tackle credit, based on their user level, for future purchases when purchases are made based on those recommendations. Reports never mention locations, just products and how to use them. Content creators can add videos and pictures to their reports as well.
Silver level ambassadors (file 5 quality reports) earn $5 on a report that generated a sale and gold ambassadors earn $10 when a fishing report generates a sale.
Anyone that files a fishing report is automatically enrolled in our ambassador program. Omnia customers can start filing multiple reports to increase their status and earn more.
Expanded Dashboard for Credit Eligibility and Earned Credit Tracking
We’ve recently expanded the Omnia dashboard where customers can manage their fishing reports, see what credits they’re eligible for, and what reports have resulted in a sale.
